Wow, can you believe that fall is nearly hear. I'll be the first to admit that it has snuck up on me and I can't believe the summer is nearly over, which I am sure has all of you in holiday sales mod. And if not, then it should. The school sales rush is over and now it's time to set your sites on the holiday season and get your marketing in place before the holidays get here. And they'll be here before you know it.

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Over the past couple of years we have seen social media explode and thus began the adoption of social media as a marketing tool for businesses, but this is unlike any marketing that any of us has ever seen before.  The thought of having your customers spreading the word to their friends and colleagues without ever speaking to them is extremely powerful.  That is what has been brought to the marketing table with services like Four Square, Google Check In, and now Facebook, which is really a game changer.  Why? Well because even though people are starting to adopt Google Check In and Four Square it doesn't even come close to the audience that already lives and exists on Facebook, and with the release of Facebook Places you now have an even bigger opportunity to get your customers and audience to share with their friends and colleagues your product and/or service! Read More